Sunday, March 9, 2008

Even corporations fear the zealots

This reminds me of how tobacco companies publish advertisements imploring their customers not to use their products: "as long as we tell the wackos what they want to hear, they'll leave us alone."

Nissan Goes Green in New US Headquarters:

The Japanese automaker is showing off "green" features of the $100 million project as a kind of image signpost for car and truck buyers increasingly focused on environmental concerns.

The 10-story, S-shaped, headquarters opens in July, eventually for about 1,500 employees. Nissan North America, which increased annual sales by 4.5 percent to more than 1 million vehicles and a market share of 6.6 percent in 2007, is moving about 20 miles from a Nashville high-rise to a 50-acre campus with a restored wetland.

After relocating to the South from Southern California, Nissan's own facilities engineers developed the headquarters with features aimed at showing a concern for the environment beyond stretching miles per gallon and cutting exhaust emissions.

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