Showing posts with label Nissan. Show all posts
Showing posts with label Nissan. Show all posts

Sunday, March 9, 2008

Even corporations fear the zealots

This reminds me of how tobacco companies publish advertisements imploring their customers not to use their products: "as long as we tell the wackos what they want to hear, they'll leave us alone."

Nissan Goes Green in New US Headquarters:

The Japanese automaker is showing off "green" features of the $100 million project as a kind of image signpost for car and truck buyers increasingly focused on environmental concerns.

The 10-story, S-shaped, headquarters opens in July, eventually for about 1,500 employees. Nissan North America, which increased annual sales by 4.5 percent to more than 1 million vehicles and a market share of 6.6 percent in 2007, is moving about 20 miles from a Nashville high-rise to a 50-acre campus with a restored wetland.

After relocating to the South from Southern California, Nissan's own facilities engineers developed the headquarters with features aimed at showing a concern for the environment beyond stretching miles per gallon and cutting exhaust emissions.