Why? Because of record freezing cold weather in Florida. That's why.
Florida – Expect to start paying more for your morning orange juice. Coca-Cola is raising the price of orange juice products from Minute Maid and Simply Orange. The increase could be as much as 9%, after a cold snap destroyed fruit crops in Florida. The increase will apply to chilled orange juice products and will be the first increase since October 2006.
[From Orange Juice Prices to Go Up | WOAI.COM: San Antonio News ]